Variety has announced that in September 2021, Archewell, the charity and media production company founded by Prince Harry and his wife, has quietly hired former Sony Pictures Entertainment exec Fara Taylor as head of marketing.
This was the same time that the couple hired Rebecca Sananes as Head of Audio For Spotify, and Nishika Kumble as senior vice president of scripted TV for Archewell Productions, and the couple announced Elton John’s husband David Furnish would serve as an executive producer Meghan Markle’s new animated Netflix series Pearl.
Prior to Archewell, Taylor spent more than 11 years at Sony Pictures, most recently as VP of global marketing partnerships.
She joined Beverly Hills-based Archewell in September 2021, according to the company. Taylor oversees all global marketing efforts for its three divisions: Archewell Productions, which has an exclusive deal with Netflix; Archewell Audio, which has an exclusive audio content pact with Spotify; and the not-for-profit Archewell Foundation.
As a movie marketing exec, Taylor worked on dozens of campaigns including those in the Spider-Man and James Bond franchises. She began her career at the management consulting firm Accenture and subsequently worked in marketing roles at Paramount Pictures and DreamWorks Animation. Taylor is a founding member of I am a voter., a nonprofit civic engagement organization.
Since signing an allegedly multi-million dollar deal in 2020, Archewell has announced two projects set up at Netflix: the animated series “Pearl,” about a 12-year-old girl who is inspired by influential women in history; and “Heart of Invictus,” a docuseries about the global adaptive sports competition founded by Prince Harry.
For Spotify, Archewell’s first podcast is “Archetypes,” hosted by Meghan, the Duchess of Sussex. The series is slated to debut this summer, a year and a half after the couple originally announced their deal with Spotify. On the podcast, Markle will speak with historians, experts, and guests to discuss — and “subvert” — historical stereotypes of women, according to the podcast’s trailer.
To date, one 33 minute holiday podcast was submitted in 2020.
Harry and his wife raised less than $50,000 for their Archewell charity in its first year, spending more money on legal fees to dissolve their original ‘Sussex Royal’ UK foundation.
There is no record regarding how much money Archewell Productions spent or made.